What is your strategy in working with chat customers that do not find the vehicle they are looking for in your inventory?
If you don’t have one, you need one. How many missed opportunities does your dealership miss by not having the vehicle in stock that customers are looking to purchase?
First, know your inventory and help them with a search when necessary. But remember your objective of asking and obtaining their contact information (name and phone number).
If they do not land themselves on a vehicle, ask them the specifics of their “wants” of the vehicle.
We strongly suggest having a network to pull vehicles from. One dealer network we see dealers working with is www.dealerslink.com. It allows you to maintain control of the chat customer by doing a search for them of thousands of additional vehicles.
Encourage setting up an appointment for the customer to search your private dealer network.