Why is it important to track your previous customers when they arrive on your site and be alerted when they are looking at specific vehicles or service on your site?
Magnum suggests this step as one of the first steps of your new live chat strategy. Since almost 76% of new car buyers will shop online before going to the dealership, this would apply to your previous customers.
Tracking their behavior on when they have been on your site and what they have been searching for on your site become valuable tools in determining who is in the market in your database.
We are using a combination of email marketing (www.emailyourlist.com) and our custom parameters in magnum chat: http://magnumcontact.com/livechat/custom-parameters/
You will be able to see your customers in real-time on your site and be alerted to what vehicles they are viewing.