Chevrolet’s Summer Drive Program
How do you effectively take a manufacturers’ program and yield more results?
Embrace it, but present it as unique.
What are you doing differently than any other GM dealer out there when you present options to the customer online?
Engage the customer specifically on the Summer Drive Program and pull them into a chat addressing specials.
Here’s one of our chat icons that has increased chat engagement.
Here’s the chat icon for Silverados: