Friday 26th May 2017,
Magnum Contact Center

Message Casting

Message Casting

What is Message Casting?

Message Casting is a business-to-consumer message delivery system. A Message Casting broadcast will deposit your marketing sales message or recorded sales pitch into a residential telephone voice mail box to solicit potential customers.

Message Casting will deliver a recorded business message straight to someone’s voice mail without ringing the phone. Message Casting is an automatic voicemail broadcast system. Message Casting is a marketing and lead generation tool.

Why use Message Casting?

Don’t waste your time manually dialing potential customers. Almost 85% of your sales calls, or customer retention calls never reach a live person, and end up in voice mail. Most sales or customer service staff can only make 50 to 70 sales calls per day.

Message Casting liberates you from the repetitive monotony of out-bound cold calling, and reiterating another message, or sales pitch into a client’s voice mail box. Maximize your time wisely and negotiate in-bound customer calls instead.

Focus on what you do best. Eliminate mundane activities such as;
Dialing phone numbers
Ringing the phone
Waiting for an answer
Negotiating with reception
Be put on hold
Wait for the right party to attend the phone, etc
Get thrown into voicemail
verbally repeat another message into voice mail

All this costs valuable time, and increases your selling cycle time frame. Pay your sales staff to negotiate and close the sale on an inbound call. Spend less time on the arduous outbound calls. Expedite your outbound campaigns with unprecedented speed. With Message Casting you can make thousands of cold calls per day.

Focus on what you do best. Eliminate mundane activities such as:

Dialing phone numbers
Ringing the phone
Waiting for an answer
Negotiating with the receptionist
Being put on hold
Waiting for the right party to attend the phone
getting thrown into voicemail

All this costs valuable time, and increases your selling cycle time frame. Spend less time on the arduous outbound calls. Expedite your outbound campaigns with unprecedented speed. With our Outbound Call Center, you can make thousands of calls per day.

Message Casting — The Beginning

Message Casting was developed to take advantage of the increasing phone voicemail box infrastructure. Built to avoid bothersome telemarketing calls during the dinner hour, Message Casting is a new alternative that will not disturb anyone during delivery of a voice message.

Made with mass communication in mind, Message Casting is an inexpensive means of mass communication. Message Casting is also known as voice mail marketing, or a voice mail drop

Who can use Message Casting?

Any company wishing to maximize their outbound phone calls and deliver a marketing message to a residential base of consumers, can use Message Casting. Any company using an existing outbound call center to call residential consumers, can reduce their costs by using Message Casting.

Companies that require a sales pitch to be consistent, precisely worded, and mass delivered will advance with Message Casting.

Message Casting vs. Auto-Dialer

It is illegal for an auto-dialer system to ring the phone and solicit your product or service to a new customer. The only legal method to solicit new clients with voicemail marketing, is with the use of Message Casting.

Why use Voice Mail as a medium?

People will always listen to their voice mail. You will have a guaranteed listener-ship to your message. Message Casting recipients will be forced to listen to your message.
Voice mail is not consuming fax paper or fax toner, and not intrusive.
Your own voice adds a human touch, is as persuasive as you want it to be, and very personal. Your clients will appreciate a personal call. A personal call carries more value than email or direct mail campaigns.
Your clients will never know, you used Message Casting to Clone your voice, and multiply your phone calling efforts.
Message Casting costs less than most employee’s base pay.
Message Casting is a faster campaign due to no training required and costs much less than your traditional call center.
Email lists are very transient. Telephone numbers are more reliable and don’t change as often, therefore your campaign will be more successful with a phone list, instead of an email list.

How Message Casting works

Interacting with the Message Casting system is as easy as leaving a voicemail message by phone. Each client is given a secure voicemail box in order to record the message in our central recording server. Clients are responsible for creating and recording their own script, however we have professionals in-house to help with both the script, and the recording process.

The script can be recorded as many times as necessary to ensure satisfaction. Once the message has been recorded, it is ready to be delivered. The client will stipulate when the broadcast will start.

Message Casting benefits

People will always listen to their voice mail. You will have a guaranteed listener-ship to your message. Message Casting recipients will be forced to listen to your message.
Fuses the power of direct mail and telemarketing for a fraction of the cost
Quick turnaround time (less than 24 hours)
Guaranteed delivery
Reaches thousands of people in a matter of minutes
No production cost
Access and deliver your message from any touch-tone telephone
Can target specific geographic areas
Boasts guaranteed listener ship
Extremely non-intrusive as message goes directly to voicemail without ever ringing the telephone
One-to-one medium
Much more cost-effective than conventional telemarketing
Millions of phone numbers across North America (estimated growth of 30% per year)
Infinite market applications

What is Message Casting used for?
Follow-up to a direct mail campaign
Cold calling potential customers
Client retention and appreciation calls
Mass deliver a specific voice such as that of a CEO, or President
Mass disseminate timely or critical information on short notice
Voicemail Marketing

Best of all, the client will never know you used Message Casting because the message delivered is as clear as if you called and left the message your self.

What is the success rate with Message Casting?

Your success rate will depend entirely on your message to the customer, and the quality of your product or service. Message Casting expedites and multiplies your existing success rate. Our clients have been experiencing great success with Message Casting since 1997, and continue to support the service today.